Lola’s Kitchen + Bar

Lola’s Kitchen + Bar is the newest addition to the Euston Square Hotel in London, UK. With a vibrant and fun atmosphere, Lola’s offers casual dining with friendly service. We were tasked to design a brand that was classy (but not uptight), stylish (but not pretentious), fun (but not tawdry) and most of all – bold.

We kept asking ourselves, who’s Lola? With so many historic Great Houses in and around Euston Square, we kept envisioning Lola as an 1800’s Parlourmaid, serving delicious food and great cocktails to welcomed guests. With that in mind, we chose playful graphics with bold colours and fonts to grab attention and intrigue guests.